Doxa is one of the many small watch brands that was relaunched in recent years, and has been selling direct-to-consumer online only in the US until now.
As of today, Watches of Switzerland is the exclusive US retailer for Doxa watches. This represents the first time since the 1970s that Doxa has officially been carried in the United States.
“In a continuation of its commitment to redefining the watch retail landscape, Watches of Switzerland announces its exclusive US distribution partnership with Doxa. Founded in 1889, Doxa has a celebrated history of over 130 years in Swiss watchmaking and has become one of the foremost contributors to the advancement of dive watchmaking. Until now, Doxa timepieces were only available to US consumers through the brand’s e-commerce website. With the new Watches of Switzerland partnership, shoppers will now be able to see, touch, and feel the full Doxa collection at all Watches of Switzerland bricks-and-mortar retail locations, as well as online.”
Doxa has simultaneously launched a new carbon fiber dive watch in conjunction with this announcement. Similar to the Doxa Sub 300 Sharkhunter Carbon Aqua Lung which was launched in 2020, this version of the Sub 300 is presented in a forged carbon fiber case. Pictured above, in orange, the collection is available in a total of six colors, and has the option of a rubber strap color-matched to the dial, or a black rubber strap. Retail is $3,890.
Watches of Switzerland will carry a full assortment of Doxa timepieces both at their US bricks-and-mortar locations and through their e-commerce platform. Ranging from $950- $4,900, Doxa will now be the introductory price point for Watches of Switzerland.