Encore Boston Harbor, Boston’s first 5-star resort and casino, features 3-million-square feet of developed space including luxurious hotel rooms, restaurants, stores, lounges, bars, and a casino. Operated by the Wynn group, it’s essentially a smaller version of the Encore Las Vegas, in Boston.

The location itself, although not the gambling mecca that Las Vegas is, or blessed with year-round warm weather, is quite attractive with Boston Harbor as the backdrop, and is located just across the Mystic River from the city of Boston and is in close proximity to Logan International Airport.

Hand Blown Red Venetian Glass Chandelier at Encore Boston Harbor
Hand Blown Red Venetian Glass Chandelier at Encore Boston Harbor

As has been the modus operandi for Watches of Switzerland in New York, Las Vegas, and at their London flagships, the group has once again targeted a new high traffic tourist destination as the home for their latest store.

Harborwalk Encore Boston Harbor
Jaume Pensa’s 10-foot stainless steel sculpture portraits along the Harborwalk

The Watches of Switzerland Encore Boston Harbor store has the most prime location in the Encore, right at the front, in between the lobby and the casino. Last week during the grand opening, Professional Watches spoke with WOS Executive Vice President, David Hurley, and he pointed out how significant the amount of frontage is (the walls and displays that face out of the store as you approach).

Encore Boston Harbor Casino floor
Encore Boston Harbor Casino floor

In total, the WOS Boston flagship store has 1,900 square feet of space, which is smaller than the New York flagships that opened in SoHo in 2018 and Hudson Yards in 2019, but this feels like the right size for the new, smaller Encore.

There are two physical entrances one to the Hublot/Panerai boutique (on the left) and one to the Omega/IWC boutique (on the right). Independent watch brands are displayed in the entrance located in between Omega and IWC.

Mystique Lounge at Encore Boston Harbor
Mystique Lounge at Encore Boston Harbor

Watches of Switzerland makes a statement in Boston with the layout and interior design by New York-based architecture firm MNA. The storefront is clad in Spanish marble and the interior is lined in a zebra grass wall covering with white oak trim. The wristwatch assortment consists of full collections from Omega, Panerai, IWC, Hublot (each with their own distinctive area) and a condensed selection of high-end watches from Laurent Ferrier, Jacob & Co., Ressence, and Franck Muller (located in the vestibule between Omega and IWC).

The store address is: Encore Boston Harbor, 1, Broadway, Everett, MA 02149.

High Roller area at Encore Boston Harbor
High Roller area at Encore Boston Harbor
Watches of Switzerland Panerai and Hublot boutiques
Watches of Switzerland Panerai and Hublot boutiques
IWC 7-Days Pilot Automatic
IWC 7-Days Pilot Automatic
IWC Boutique Boston Harbor
IWC Boutique Boston Harbor
IWC Top Gun Spitfire
IWC Pilot’s Automatic Top Gun Ceramic
WOS Omega and IWC Boston
WOS Omega and IWC
Bovet reversible tourbillon wristwatch/pocketwatch
Bovet reversible jumping hour tourbillon convertible wristwatch/pocketwatch
Popeye sculpture by Jeff Koons
Popeye sculpture by Jeff Koons
IWC Watches of Switzerland Pilot's Edition
IWC Watches of Switzerland Pilot’s Edition Split-Second Chronograph Limited to 50 numbered pieces
Watches of Switzerland Pilot's Edition Split-Second Chronograph Limited Edition caseback
Watches of Switzerland Pilot’s Edition Split-Second Chronograph Limited Edition caseback
Inside Watches of Switzerland-boutique Encore Boston Harbor
Inside Watches of Switzerland-boutique Encore Boston Harbor
Omega Speedmaster Professional Moonwatch
Omega Speedmaster Professional Moonwatch
Encore Boston Harbor view patio
Encore Boston Harbor view patio
Jacob and Co Epic SF24 wristshot
Wristshot of Jacob and Co Epic SF24
Looking in at Omega through the glass
Looking in at Omega through the glass
Omega Speedmasters in the case
Omega Speedmasters in the case
Watches of Switzerland facing Encore lobby
Watches of Switzerland facing Encore lobby
Encore's iconic floral carousel
Encore’s iconic floral carousel
Watches of Switzerland logo on Spanish marble exterior wall
WOS emblem set against Spanish marble

 

 

Jason Pitsch
Posted by:Jason Pitsch

Editor, writer, and photographer. LinkedIn