On Friday, Watches of Switzerland and Grand Seiko debuted an exclusive, limited-time-only physical and virtual watch experience called the Nature of Time.
The Nature of Time Experience pop-up houses the largest display of Grand Seiko timepieces in the world and consumers can see not just the full Grand Seiko catalog — they can also learn about the Japanese watchmaker’s heritage, craftsmanship, and design. And even if you cannot make it in person, you can also visit the store virtually from the comfort of your home.
Inspired by Japan’s spring and the ephemeral “sakura” cherry blossoms, the intrinsically connected nature of time and the changing seasons are explored through timekeeping.
“Watches of Switzerland is excited to celebrate the next step in the evolution of our partnership with Grand Seiko in New York City,” said David Hurley, Executive Vice President of Watches of Switzerland. “With our expertise in retail and Grand Seiko’s unwavering commitment to innovative and world-class watchmaking, we have been able to create a highly immersive and individualized retail experience that will bring personalized shopping to a whole new level.”
The dedicated Grand Seiko gallery is located at 119 Spring Street — just a 2-minute walk from Watches of Switzerland’s two-level flagship store at 60 Greene Street — and will be open until September 30, 2020.
Grand Seiko and Watches of Switzerland invite you to schedule an appointment or to virtually “visit” The Nature of Time Experience through interactive AR technology and videos — from the comfort of your home.
Virtually visit the Grand Seiko “Nature of Time Experience.”