Tudor watch, the accessibly-priced brand owned by Rolex, will open it’s first European boutique in 2020, run by the UK’s leading watch retailer, The Watches of Switzerland Group.

Tudor has mono-brand boutiques in Asia and the Middle East. The boutique pictured above is located in Ginza, Japan.

Rolex is the parent company of Tudor, so it’s a natural fit for Watches of Switzerland to run the boutique considering they’re currently the leading Rolex dealer in the United Kingdom.

“We’re thrilled to announce that the first Tudor boutique in the United Kingdom is set to open its doors in 2020 as part of our store expansion plans, which we’re confident will be a thriving business for the brand,” said Craig Bolton, Executive Director at The Watches of Switzerland Group. “We take great pride in working with our brand partners to showcase their products and stories in the most authentic and engaging way possible.”

The Tudor boutique will be located in the Westfield London shopping center located in Shepherds Bush, London. Westfield, London has over 300 shops including more than 40 luxury brands.

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