Beginning with their first flagship store that opened in SoHo store just last year, the UK-based Watches of Switzerland Group has increasingly imported their signature style of retail to the US. In an effort to continuously stay fresh and appeal to newer demographic groups Watches of Switzerland continuously experiments with timepiece selection and shopping experiences – utilizing pop-ups, special editions, branded collaborations, and ephemeral exhibitions.

#SneakerTime is the latest experience – taking over the majority of the basement space at the company’s two-level 60 Greene Street SoHo location – featuring fifteen pairings of collectible sneakers and wristwatches. The exhibition runs from November 8th to December 2nd, and everything shown is available for sale.

The exhibition kicked off Thursday night, November 7th with a debut party in conjunction with Stadium Goods and Hypebeast, who helped curate the sneakers. The first three images in this post were taken by Peter Murdock, below those is a gallery of images taken by Professional Watches during the launch party.

Visit the dedicated #SneakerTime page to see all the pairings and details.

WOS #SneakerTime display Photo by Peter Murdock
WOS #SneakerTime display Photo by Peter Murdock
WOS "Sneaker Time" stair display
WOS “Sneaker Time” stair display Photo by Peter Murdock
#SneakerTime Nov 8 to Dec 2, 2019
#SneakerTime Nov 8 to Dec 2, 2019 at Watches of Switzerland SoHo – 60 Greene Street
Watches of Switzerland SoHo basement #SneakerTime exhibit
Watches of Switzerland SoHo basement #SneakerTime exhibit during launch party
Watches of Switzerland SoHo basement #SneakerTime launch party
Watches of Switzerland SoHo basement #SneakerTime launch party
Bremont Martin-Baker MBII 10th Anniversary
Bremont Martin-Baker MBII 10th Anniversary
L'Epee Time Fast D8
L’Epee Time Fast D8
Pharrell Williams x adidas Original Hu NMD "Human Race"
Pharrell Williams x adidas Original Hu NMD “Human Race”
Jacob & Co Epic x Chrono Hypebeast Edition
Jacob & Co Epic x Chrono Hypebeast Edition
Chanel x adidas Originals Pharrell Williams Hu NMD
Chanel x adidas Originals Pharrell Williams Hu NMD
COMME de Garcons x Nike Dunk High "Clear"
COMME de Garcons x Nike Dunk High “Clear”
IWC Big Pilot's Watch Perpetual Calendar Edition "Rodeo Drive"
IWC Big Pilot’s Watch Perpetual Calendar Edition “Rodeo Drive”
adidas NMD "Pitsch Black"
adidas NMD “Pitch Black”
Armin Strom Skeleton Pure "Sneaker Time" Edition
Armin Strom Skeleton Pure “Sneaker Time” Edition
KAWS x Air Jordan
KAWS x Air Jordan
Hublot Big Bang Unico King White Ceramic
Hublot Big Bang Unico King White Ceramic
Kayne West x Louis Vuitton Don "Cream"
Kayne West x Louis Vuitton Don “Cream”
Doernbecher x Air Jordan 8 Retro
Doernbecher x Air Jordan 8 Retro
Fragment Design x Air Jordan 1
Fragment Design x Air Jordan 1
Hender Scheme MIP-10
Hender Scheme MIP-10
Tom Sachs x Nike Mars Yard 2.0
Tom Sachs x Nike Mars Yard 2.0
HYT SOONOW
HYT SOONOW
Nike Air Max 90 "Warhawk"
Nike Air Max 90 “Warhawk”
Breitling Aviator 8 B01 Chronograph 43 Curtiss Warhawk
Breitling Aviator 8 B01 Chronograph 43 Curtiss Warhawk

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Jason Pitsch
Posted by:Jason Pitsch

Editor, writer, and photographer. View his archive here.