[ via RSW ]
The RSW Outland Automatic (top image) comes in PVD treated stainless steel with a black rubber strap. I got a shot of two different versions (bottom picture) at the Rama Swiss Watch display in Basel.
The coolest feature on this watch, aside from its unique look, is the way it displays time. It is actually very simple, the smaller inside disc represents seconds, the medium disc represents minutes and the larger outer disc represents hours. All you have to do is read the discs in relation to the marker down the middle of the watch. The Outland starts at $3000 for the versions shown above and goes up to $12,000 for 18k pink gold. The starting price is very reasonable considering the unique look and functionality.