The fourth edition of the popular Windup Watch Fair NYC took place this past weekend at the bustling Chelsea Market. Started in Soho in 2015, Windup, which is organized by the publication Wornandwound, is the largest watch show in the United States, according to the organizers. Further, the response has been so positive that a San Fransisco edition was added this year, with plans to do so again next year.

Uniquely, Windup is set up more like a big “Pop-Up” store than a typical Watch Show. Everything is casual, you can just walk in off the street, no need to register or buy a ticket as you do at most watch shows. However, despite the feel of a Pop-Up, and the ability to buy watches, straps, and accessories on the spot, it’s also a large Watch Trade Show with over 40 exhibiting brands from around the world, and thousands of visitors over the 3-day event (Friday, Saturday, Sunday).

With a huge selection of desirable, accessibly-priced products, and a relaxed atmosphere with lots of #watchfam, it was truly a fun event to attend. It was literally packed from open to close Friday, and the flow of foot traffic was consistent on Saturday and Sunday as well. This is why it’s not that surprising that numerous companies chose Windup as the platform to launch new products, which’s a sign of just how important it has become. Being that this also acts as an industry networking event, each night there was also a cocktail hosted by the show organizers in a reserved space at a nearby bar.

Collins Bronson Carbon Watch
Collins Bronson Carbon Watch
Everest Rubber Watch Strap on Rolex Submariner
Everest Rubber Watch Strap on Rolex Submariner
Farer Universal Chronograph
Farer Universal Chronograph
Itay Noy
Itay Noy
Juvo 4 Watch Winder Tower
Juvo 4 Watch Winder Tower
Laco Pilot Watches
Laco Pilot Watches
Lorier Gold Plated Watch
Lorier Gold Plated Watch
Monta Ocean King diver
Monta Ocean King diver
Visitors Checking out StockX watch stand
Visitors Checking out StockX watch stand
Worn & Wound America Made ADPT Nato Straps
Worn & Wound America Made ADPT Nato Straps
Dan Henry Chronograph
Dan Henry Chronograph
Martenero Edgemere Reserve Dark Blue
Martenero Edgemere Reserve Dark Blue
Dietrich O.Time-4 with Forged Carbon bezel
Dietrich O.Time-4 with Forged Carbon bezel
Mercer Watch Co Panda Dial Chronograph
Mercer Watch Co Panda Dial Chronograph
Perlon Straps from Crown & Buckle Private label
Perlon Straps from Crown & Buckle Private label
Zelos Damascus steel case
Zelos Damascus steel case
Bravur BW003
Bravur BW003
The Mercer watches assortment
The Mercer watches assortment
MKII
MKII
Anordain Scottish Enamel dial watches
Anordain Scottish Enamel dial watches
Bespoke Watch Projects
Bespoke Watch Projects
ADPT Nylon Watch Straps by Worn & Wound
ADPT Nato Strap
Autodromo Group B Series 2
Autodromo Group B
Laco Pilot watch
Laco Pilot watch
Wilk Watchworks Skeleton
Wilk Watchworks Skeleton
Enamel dial from Anordain
Enamel dial from Anordain
Worn & Wound Watch rolls and accessories
Worn & Wound Watch rolls and accessories
Melbourne Watch Company
Melbourne Watch Company
Raven watches
Raven watches
Stowa
Stowa
Mido Dive watch
Mido Ocean Star Dive watch
Mondaine watch display
Mondaine watch display
Visitors at Schon Horology
Visitors at Schon Horology
Brew Retrograph Espresso Timer
Brew Retrograph Espresso Timer
Vortic Watch Co.
Vortic Watch Co.
Crown and Buckle Black Label leather watch rolls
Crown and Buckle Black Label leather watch rolls
Damasko DA36 Automatic Watch
Damasko DA36 Automatic Watch
Oris Carl Brashear Bronze Chronograph
Oris Carl Brashear Bronze Chronograph
Ralph Tech
Ralph Tech
Zelos Meteorite Dial with Damascus steel case
Zelos Meteorite Dial with Damascus steel case
Formex Element
Formex Element
Worn & Wound ADPT watch pouches
Worn & Wound ADPT watch pouches
Junghans Three-Hand Automatic
Junghans Three-Hand Automatic
Worn & Wound Premium leather watch straps
Worn & Wound Premium leather watch straps
Windup Watch Fair NYC 2018 viewed from inside Chelsea Market
Windup Watch Fair NYC 2018 viewed from inside Chelsea Market
Jason Pitsch
Posted by:Jason Pitsch

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