Alpina recently held an exhibition at the Tourneau Time Machine in Midtown Manhattan highlighting the brand’s heritage, which dates back to 1883. On display were a variety of the brand’s important historic wristwatches, pocket watches and movements.
Alpina CEO, Guido Benedini, exuberantly explained that he had recently acquired a few of the vintage pieces for the Alpina museum collection. He also hinted at a cool new timepiece, inspired by the history of the brand, that will be unveiled at Baselworld 2015 (that is all I can reveal right now).
Registered as a trademark in 1901, by 1920 “Alpina” branded watches were sold in over 2,000 outlets worldwide. That is a significant number, even relative to today. And naturally, many of the modern watches they make today are inspired by the past.
Learn more at Alpina.