Zenith and Phillips, in association with Bacs & Russo, created a special one-of-a-kind 50th Anniversary Platinum El Primero to be auctioned in Genever in November 2019 for charity.

Proceeds from the auction will go to Zoe4Life, a Swiss non-profit organization, which is part of the Childhood Cancer International network.

This one-off creation celebrates the invention 50 years ago of the Zenith El Primero, one of the very first automatic chronographs – with an interesting variation on the original reference A386. “This will be the first and sole El Primero in platinum,” promises Zenith CEO Julien Tornare.

Zenith Platinum El Primero wristshot
Zenith Platinum El Primero wristshot

The unique dial, which has a vintage touch, represents another first in that it’s made from lapis lazuli, a vividly blue stone with flecks of gold.

According to Zenith, “As a testament to its time-tested robustness and reliability, it comes with a special 50-year international warranty.”

Zenith Platinum El Primero
Zenith Platinum El Primero side

“It was pure joy to work with the specialists at Phillips and the team at Zenith to explore the possibilities for realizing a unique vision, creative and contemporary, that pushes the boundaries while respecting tradition,” says Aurel Bacs, Senior Consultant of Bacs & Russo, adding, “The result is quite becoming of the importance of the El Primero as a milestone in horology.” And particularly gratifying as well because proceeds from the auction of this unique commemorative timepiece will go to Zoe4Life, a Swiss non-profit organization, part of the Childhood Cancer International network.

Zenith Platinum El Primero front
Zenith Platinum El Primero front
Jason Pitsch
Posted by:Jason Pitsch

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