Zenith and Phillips, in association with Bacs & Russo, created a special one-of-a-kind 50th Anniversary Platinum El Primero to be auctioned in Geneva in November 2019 for charity.
Proceeds from the auction will go to Zoe4Life, a Swiss non-profit organization, which is part of the Childhood Cancer International network.
This one-off creation celebrates the invention 50 years ago of the Zenith El Primero, one of the very first automatic chronographs – with an interesting variation on the original reference A386. “This will be the first and sole El Primero in platinum,” promises Zenith CEO Julien Tornare.
The unique dial, which has a vintage touch, represents another first in that it’s made from lapis lazuli, a vividly blue stone with flecks of gold.
According to Zenith, “As a testament to its time-tested robustness and reliability, it comes with a special 50-year international warranty.”
“It was pure joy to work with the specialists at Phillips and the team at Zenith to explore the possibilities for realizing a unique vision, creative and contemporary, that pushes the boundaries while respecting tradition,” says Aurel Bacs, Senior Consultant of Bacs & Russo, adding, “The result is quite becoming of the importance of the El Primero as a milestone in horology.” And particularly gratifying as well because proceeds from the auction of this unique commemorative timepiece will go to Zoe4Life, a Swiss non-profit organization, part of the Childhood Cancer International network.