Last night at the IWC Flagship boutique in midtown Manhattan, IWC Brand President Gianfranco introduced basketball star Carmelo Anthony as an official friend of the brand. In this short IWC produced video, Carmelo Anthony discusses his passion for watches, fashion and the New York lifestyle.

Jason Pitsch
Posted by:Jason Pitsch

Jason Pitsch is the founder and editor of Professional Watches. He appreciates good design and engineering in everything from architecture to automobiles to cameras to clothing. Yet his focus for the past decade has remained consistent on covering just one type of craftsmanship: watchmaking.