Ming watches again shows that being unique, paying incredible attention to detail, and charging fair prices can yield positive sales results.
With the introduction of the 27.01 collection today, Singaporean based watch brand Ming showed off their thinnest, most dressy timepiece to date.
A sleek 38 mm x 6.9 mm case with surfaces that have been polished, brushed, and blasted, along with distinctive flared “flying blade lugs” and case flanks that have been hollowed — results in a stunning aesthetic and a watch that weighs just 53 grams with the strap.
The minimalist dial is clean and simple yet features a complex sandwich construction with circular brushed metallic surfaces in two tones of gray and with skeleton hour and minute hands.
On the caseback, you can see the heavily-modified ETA Peseux 7001 movement which has new black chrome-plated bridges and plates and retains only the gear train and escapement. Ming worked with Schwarz-Etienne to redesign the movement and while it’s lacking chamfered edges, striping, and other high-level finishing techniques — they still managed to mimic the look of a high-end manufacture movement more than an off-the-shelf ETA. Ming aptly stated, “The 27.01 is powered by a movement so heavily reworked that we probably should have started from scratch.”
The manually wound movement has a 42-hour power reserve and has been adjusted in 5 positions. The watch has a rigid case without spacer rings, a skeletonized crown, a water-resistance rating of 50 meters, and comes with a smooth burgundy calfskin leather strap by Jean Rousseau Paris secured to the case by curved springs bars with a quick-release function and finished with a fly blade steel buckle (70/120mm length, 20 mm width).
The Ming 27.01 timepiece is made in Switzerland and delivered with a leather travel pouch handmade in Kuala Lumpur by Studio Koji Sato and with a 2-year warranty. The retail price is approximately $3,950 and the first production run is limited to 125 pieces for 2020 with deliveries to start in September.