The team at HP and Michael Bastian have managed to make a watch that is aesthetically different from most of what is out there now, and it is compatible with both Apple iOS and Android OS. But, it does not even have a touchscreen.
This is more along the lines of the G’mix Rotary Switch, which Casio launched last year at Baselworld. It is a watch, with smart functions. Another way of looking at it, is that there are two classes of smartwatches: first generation and next generation. The Michael Bastian is the former and the Apple watch is the latter.
With a prices of $349 for the basic model without a sapphire glass and $649 for the premium model with a sapphire glass and alligator strap, there is no question that this is going to be a hard sell, considering the competition.