On the occasion of US-based lifestyle clothing retailer Kith’s 10th anniversary, they’ve partnered with G-Shock for a third time — to create a memorable limited edition watch.

The Kith x G-Shock GM-6900 Rainbow comes in the classic GM-6900 resin case — and the same style as the John Mayer collab from 2020 — that was first introduced in 1995 and measures 49.7 mm × 18.6 mm. A forged metal bezel with an iridescent rainbow finish — that went through over ten rounds of sampling to achieve this unique color gradation — distinguishes this from the plethora of GM-6900 models in Casio’s vast archive.

2021 Kith G-Shock GM-6900 Rainbow

As with all GM-6900 references, the dial is protected by a mineral crystal, the watch is 200-meters water-resistant, and G-Shock’s renowned shock resistance is of course standard. The functions include, hours, minutes, seconds, am/pm indicator, month, date, and day. There’s also a 1/100 second stopwatchcountdown timer, multifunction alarm, and hourly time signal. G-Shock’s electro-luminescent backlight button features the “KITH” logo in relief. As with the most recent collaboration between Kith and G-Shock, when you press the light button “Just Us” appears, which is a term Kith is known for.

2021 Kith G-Shock GM-6900 Rainbow

Each watch is paired with a “KITH” monogram-printed repeating pattern translucent strap and comes in custom monogram packaging with an iridescent brand plate. The Kith x G-Shock GM-6900 Rainbow comes with an additional clear strap, and quick release levers to easily switch between the two straps without a tool.

2021 Kith G-Shock GM-6900 Rainbow

The Kith for G-SHOCK GM-6900 Rainbow releases at Kith’s shops and website on March 22, 2021, for $400. 

Learn more at Kith.

Jason Pitsch
Posted by:Jason Pitsch

Jason Pitsch is the Founder of Professional Watches. He appreciates good design and engineering in everything from architecture to automobiles to cameras to clothing. Yet his focus for the past decade has remained consistent on covering just one type of craftsmanship: watchmaking.