Jaeger-LeCoultre announced today that it will create a special limited edition version of their Grande Reverso Ultra-Thin as a tribute to the popular AMC television series “Mad Men.” The case back will be engraved with “Sterling, Cooper, Draper and Pryce” as well as the first initial of each partner’s name. A total of only 25 numbered timepieces will be produced. Available in February 2012, just in time for the fifth season of Mad Men, which begins March 16th, 2012.

Jason Pitsch
Posted by:Jason Pitsch

Jason Pitsch is the Founder of Professional Watches. He appreciates good design and engineering in everything from architecture to automobiles to cameras to clothing. Yet his focus for the past decade has remained consistent on covering just one type of craftsmanship: watchmaking.