IWC Schaffhausen recently opened their first New York City boutique, an exquisitely designed 3,000 square foot retail store located at 535 Madison Avenue. IWC has created a very unique space that displays each collection within its own distinct atmosphere. (IWC also has a small brand boutique on Rodeo Drive in Beverly Hills, CA.)

Posted by:Jason Pitsch

Jason Pitsch is the Founder of Professional Watches. He appreciates good craftsmanship in everything from architecture to automobiles to cameras to clothing. Yet his focus for the past decade has remained consistent on covering just one type: watchmaking.