Louis Vuitton, master luggage maker and flagship brand of the LVMH group, unveiled their first in-house watch caliber earlier this year. LVMH press release: “This is a first in the luggage master’s history: a timepiece entirely created, developed, and assembled in the Louis Vuitton watch-making workshops in Switzerland.”
Clear sapphire discs within the case suspend the watch movement, creating a floating visual effect. Very cool. But very pricey at $250,000.
Ok, Louis Vuitton has created, manufactured and assembled a timepiece from start to finish. This is quite an achievement. But these are limited quantity timepieces, probably not even a hundred per year. When will they have the capabilities, in-house, to produce luxury watches for the all important $10,000 price range?