At the Phillips Hong Kong Watch Auction: Four, which takes place on May 30th, 2017, well-known watch industry retailer, Laurent Picciotto, of Paris-based retailer Chronopassion, is liquidating his collection of 43 watches that he has accumulated over the years.

Laurent first opened his Rue Saint-Honoré boutique in 1988 as an exclusive Gerald Genta store. Eventually, it turned into a high-end multi-brand boutique. And since that time, he has made a name for himself as a daring retailer, who does not follow conventional watch industry rules.

His collection consists of 42 watches, from Richard Mille, Urwerk, De Bethune, MB&F, Girard-Perregaux, Audemars Piguet, Hublot, HYT, Patek Philippe, Rolex, and more.

Aurel Bacs, Senior Consultant Phillips in Association with Bacs & Russo states, “ Laurent Picciotto is cool, and so is his watch collection, it is a perfect mirror of his personality. There are people who simply purchase watches and there are consumers, but Laurent always had an encounter, relationship or story as the starting point before adding a watch to his collection. This is why this watch collection is so unique, each watch is telling us a personal and fascinating story.”

And don’t worry, he’s selling his watches with plans to start an all-new watch collection. Also worth noting, his famous store has recently undergone a full renovation.

 

Top photo: Rolex Sultan of Oman Sea-Dweller, Ref. 1665, circa 1977, shown at top