Introduced at Basel 2008, the new Rolex Cosmograph Daytona “Everose” features a new gold alloy that Rolex calls “Everose”. Everose was created in-house by mixing 18k gold, copper and a touch of platinum. The result, Rolex says, “is the perfect blended color of gold that will remain pink forever.”

Retail is $30,000.

Jason Pitsch
Posted by:Jason Pitsch

Jason Pitsch is the Founder of Professional Watches. He appreciates good design and engineering in everything from architecture to automobiles to cameras to clothing. Yet his focus for the past decade has remained consistent on covering just one type of craftsmanship: watchmaking.