Based in California, Dango Products, was started in November 2015, and began with a very successful Kickstarter campaign for their Loop Hook and Wall Mount, which is clearly not a watch but has a really neat design nonetheless.

Eventually, they came back and designed the Dango Wallet, which did even better on Kickstarter, reaching an incredible $366,877 in funding, on a goal of just $15,000.

Now, Dango Products is back again, this time with a new modular watch collection, with quick release straps, and most interestingly, the lugs are also quick release so you can change the style of the watch lugs without changing the watch itself. The watches, like their previous products, have already greatly exceeded the Kickstarter funding goal and still has just under two weeks left.

Dango watches is a new accessibly priced watch brand that uses Swiss movements and a modular design that allows them to offer consumers a semi-customized experience. The most unique element is the ability to switch the lugs using a simple locking system accessed on the caseback and easily adjusted – without visiting a watchmaker – with a small flat head screwdriver.

There are three different watch styles: Trek, Dive, and Chrono. Each case measures 45 mm in diameter and has a 22 mm interlug width (where you attach the strap/bracelet to the case). The three versions vary in thickness, with the Trek case measuring 12 mm thick, the Chrono at 13 mm thick, and the Dive watch at 14 mm thick.

All three lug styles can be interchanged with the watch styles. And the same with the four different strap/bracelet options, which all have quick release spring bars. There is a textile Nato style strap, a brown Horween calfskin leather strap, a silicone strap with ventilated cut-outs, and a steel bracelet with micro-adjustable buckle.

Each of the watch heads (case, bezel, sapphire crystal, dial, movement) is crafted from stainless steel, and all versions are powered by a Ronda Swiss quartz movement. Water-resistance on the Trek and Chrono are 100 meters, and for the Dive watch it’s 200 meters.

Prices range depending on what features and specs you select and on how early you order. Learn more on the official Kickstarter page.