Burberry has announced two great looking new military style quartz timepieces, with cool NATO Straps (like the ones the Rolex fans love to retrofit onto their Submariners) – and they are made in Switzerland.
Swiss Made is a legally protected indication of Swiss origin. Under terms of the Swiss Federal Council ordinance of December 23, 1971, it can apply only to watches with -Swiss Movement -Assembled in Switzerland -Final inspection must be done in Switzerland.
This price is very good for a Swiss watch, even if it is quartz. However, to keep a watch in this price range a non-Swiss case is used, and this is permitted based on the legal definition of “Swiss Made”. Another little known fact is that a “Swiss Movement”, which is a prerequisite of the “Swiss Made” designation, by law, only requires fifty percent of the movement parts to be of Swiss origin.
These new Burberry watches may only just barely meet the legal requirements to be called “Swiss Made”. Regardless, they are good looking, and they are “Swiss Made”, all for under $500.
Retail is $495.