This past week Bentley simultaneously debuted their new SUV – the Bentayga – at the Frankfurt Motor Show and on the streets of New York City. The US launch took place in Midtown on 57th Street in front of the flagship boutique of long-term partner Breitling.

The Bentayga is currently the most expensive production SUV on the market, with a starting price of $229,100. And the most powerful, with a W12 engine that produces 600hp and 664 lb.ft of torque @1250-4500 rpm. And the fastest with a top speed of 187 mph and 0-60 time of 4.0 seconds.

But wait, there’s more.

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In addition to coming with Breitling dashboard clock as standard, there is also an optional Breitling Mulliner Tourbillon dashboard clock that CNBC says is expected to cost $234,000 – making it the most expensive dash clock ever.

It literally costs more than the base price of the SUV itself.

The Breitling Mulliner Tourbillon dash clock is based on a 4Hz self-winding mechanical movement with a one-minute flying tourbillon and 50-hour power reserve with dual mainspring power barrels and a gold oscillating weight. It is cased in either 18K white or rose gold, with a black or white mother-of-pearl dial with diamond indices.

If you are wondering how the oscillating weight rotates in order to wind the clock, Bentley developed a special mechanism that will spin the clock around three times every 15-minutes to ensure it is always properly wound. And to impress your passengers, and let’s be honest, yourself, there is a button you can press to manually spin the watch around once on command. There is also a mode that spins the clock around, exposing the crown so you can set the clock when needed. After all, this is a mechanical clock.

Interestingly, there is a window on the top of the dash clock housing that allows a view of the finely finished Swiss movement, including the rose gold axe-shaped rotor.

There is absolutely no need for a mechanical clock in a car dashboard in 2015, but considering it has a built-in winder, visible movement and even illumination that matches the lighting of the car – makes it clear that it was not just some frivolous afterthought added on by a luxury watch company – but a well thought out accoutrement.

Jason Pitsch
Posted by:Jason Pitsch

Author, photographer, and editor. Jason on Linkedin.