Baselworld, the world’s largest watch and jewelry show, typically hosts over 100,000 people, for a duration of eight days. But amid declining attendance, since the nearly half-billion dollar upgrade to the Messe Basel Fairgrounds in 2013, and at a very tumultuous time for the watch industry, to cut costs the organizers have decided to slash two days off the schedule.

As a decade-long fairgoer, I agree with the change as eight days, plus press day is quite frankly too long and therefore superfluous. And crucially, switching to a six-day format will allow Baselworld organizers to charge exhibitors less.

Baselworld 2018 will take place from March 22 – 27, 2018 (March 21 is press day).

Jason Pitsch
Posted by:Jason Pitsch

Jason Pitsch is the Founder of Professional Watches. He appreciates good design and engineering in everything from architecture to automobiles to cameras to clothing. Yet his focus for the past decade has remained consistent on covering just one type of craftsmanship: watchmaking.