Today, Le Brassus watchmaker, Audemars Piguet, opened a new boutique in Atlanta. Already well established in New York, East Hampton, Las Vegas, Bal Harbour, and Beverly Hills, this new boutique puts the company’s global aesthetic and the full range of watches, in the prestigious Buckhead neighborhood of Atlanta.
Located in the Lenox Square shopping center, which has been around since 1959, with over 250 stores, the brand-owned intimate 530 square-foot boutique will be run by the Watches of Switzerland Group.
With two distinct sales areas, featuring a custom chandelier and Vals stone flooring from the Swiss Jura mountains, the store will offer the brand’s full range of men’s and women’s timepieces, including the brand new Code 11.59 by Audemars Piguet.
“We are confident that the long and successful experience of The Watches of Switzerland Group in the Atlanta area will serve as an excellent platform for Audemars Piguet,” said Patrick Ottomani, CEO Audemars Piguet North America.
The Watches of Switzerland Group will oversee all day-to-day operations and management of the new boutique at Lenox Square. “We are proud to partner with Audemars Piguet on the opening of their first boutique in Atlanta,” stated David Hurley, Executive Vice President of The Watches of Switzerland Group. “With our expertise in the local market, along with strong consumer demand for luxury watches and an existing loyal Audemars Piguet client base, we see tremendous potential for the brand.”