[ via Europastar / via Nationaljeweler ]

"The Movado Group plans to reduce its Movado brand U.S. wholesale distribution from 4,000 stores to to 2,600 stores by Jan 31, 2009." This sounds like a good strategy that should help increase the perceived value of the brand. Less stores equals more exclusivity. Movado says they expect to take some losses from the decrease in volume. However, by making their brand more exclusive I would think they should be able to offset the decrease in volume with an increase in price.

Posted by JP at 12:38 PM | Permalink | Comments (0) | TrackBacks (0)

Here is a sneak preview of 38 of the watches that will debut at the 2008 BaselWorld show in Basel, Switzerland from April 3-10. The preview includes watches from Corum, Eterna, Tissot, Oris, Franc Villa and many more. Images courtesy of SwissTime.

Posted by JP at 1:39 PM | Permalink | Comments (3) | TrackBacks (0)

[ via Movado ]

Here is a new Tom Brady Limited Edition 800 Series Chronograph by Movado. It has a steel case, rotating bezel, Swiss Automatic movement and date display. The rubber strap is made of XtremeResin and is reinforced with Kevlar®. Production is limited to 500 pieces worldwide and it costs $2,500. BUY

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