[ via IWC ]

PRESS RELEASE: IWC Ingenieur Automatic Edition "Climate Action"

A carbon-neutral watch, made for a cause that benefits everyone - this is the IWC Ingenieur Automatic Edition "Climate Action". It is the symbol of a world that can be saved. Provided many people pull their weight. The campaign by environmentally aware management also helps. And IWC plays its part.

Can we save the world with a watch? Perhaps. For the fight against global warming begins within - in the minds of as many people as possible. And the Ingenieur Automatic Edition "Climate Action" is a positive indication that more and more of us are doing something for the love of our planet. IWC, for example, is doing something as a carbon-neutral certified enterprise. The Schaffhausen manufactory is supporting The Climate Group, an independent nonprofit organization founded in 2004, with the Ingenieur Automatic Edition "Climate Action". Part of the proceeds from sales will be channeled into projects of this internationally active organization, which works with governments and business leaders around the world with a view to the rapid establishment of a low-carbon economy.

Read "IWC Ingenieur Climate Action" »

Posted by JP at 11:11 AM | Permalink | Comments (0) | TrackBacks (0)

[ via Mercedes-Benz ]

PRESS RELEASE

Limited edition model offered in cooperation with IWC Schaffhausen: SL 63 AMG Edition IWC: Exclusive AMG Roadster with Choice Interior Appointments and Compelling Technological Features

The AMG PERFORMANCE STUDIO has developed a new limited edition vehicle, the exclusive SL 63 AMG Edition IWC. Limited to a total of 200 units, the new roadster features an eye-catching designo magno Kashmir white finish as well as an AMG Exterior Carbon package with a matte surface. In keeping with the exterior appearance, the vehicle's interior is fitted with Carbon matte trim as well as Tobago Brown nappa leather upholstery that creates additional visual and tactile highlights. In addition, the vehicle features the AMG Performance package to ensure unparalleled handling. All SL 63 AMG Edition IWC vehicles will be delivered to customers along with an exquisite "Grosser Ingenieur" (Great Engineer) watch from the renowned Swiss watchmaker IWC Schaffhausen.

The SL 63 AMG Edition IWC will be the first vehicle to be offered with the all-new designo magno Kashmir white finish. An interesting contrast to this color is formed by the components with a Carbon matte finish: the trailing edge , the diffusor insert in the lower back panel, and the side air vents on the front apron. In stylistic sync with these components is the Carbon matte trim on the center console and the interior door panels.

Hit the jump to read the rest of the Press Release and for two more pics.

Read "IWC SL 63 AMG Mercedes Edition" »

Posted by JP at 12:29 PM | Permalink | Comments (0) | TrackBacks (0)

[ via Luxist ]

Tony Parker recently received a custom Piaget watch as a gift from his new bride Eva Longoria. Suprisingly he was also signed for a new ad campaign for watch brand IWC Schaffhausen. I bet his contract restricts him from wearing anything but IWC watches in public. Charlize Theron recently broke her exclusive Raymond Weil contract by wearing another brand in public. She was then sued by Raymond Weil for the contract breach. It makes sense, when a watch company pays you millions to respresent their brand, that you should wear their watches exclusively.

Posted by JP at 9:54 PM | Permalink | Comments (2) | TrackBacks (0)

Check out the new Big Ingenieur from IWC with a 51112 calibre movement with a seven-day power reserve. The case is a stainless steel 45.5mm beast and the movement is one of the best out there. This model has the date displayed at 6 and the power reserve for seven days at 3. This is the largest Ingenieur ever built and in my opinion one of the best looking too.

Posted by JP at 4:16 PM | Permalink | Comments (0) | TrackBacks (0)

Here is a photo of the Limited Edition IWC Pilot's Double Chronograph. They have just announced another Limited version of this watch that looks almost identical to this watch except it will have red accented hands and a TOP GUN logo on the back. The watch is based on the Navy's elite pilot school called Top Gun.

Posted by JP at 11:22 PM | Permalink | Comments (6) | TrackBacks (0)

Here is a cool shot of the IWC Aquatimer that Jamie Foxx wore in the new movie Miami Vice. From the picture you can see that these watches are large and sporty. He also wore another special edition IWC watch throughout the movie.

Posted by JP at 6:17 PM | Permalink | Comments (0) | TrackBacks (0)

[ via IWC ]

Here is a nice image of two limited edition IWC Ingenieur Automatic CLS AMG wristwatches. IWC and Mercedes worked together to create a limted edition car and watch. The CLS AMG IWC Mercedes has IWC guages and badges along with titanium paint, wheels and accents. The watch is made of titanium and has the Mercedes AMG logo on the dial. They made only 55 of the cars and 55 of the wristwatches. I recently saw one of the 55 Mercedes CLS cars when I was at the Pepsi center attending a Denver Nuggets basketball game. It is probably one of the nicest looking sedans on the road today. The car and watch are both breathtaking with their repsective titanium paint and case. Co-branding like this is becoming more common between the automotive and watch industries. Personally I love to see such co-branding because it adds even more perceived value, especially to the wristwatch industry.

Posted by at 11:05 PM | Permalink | Comments (1) | TrackBacks (0)