Movado Group Scaling Back Distribution Channels
[ via Europastar / via Nationaljeweler ]
"The Movado Group plans to reduce its Movado brand U.S. wholesale distribution from 4,000 stores to to 2,600 stores by Jan 31, 2009." This sounds like a good strategy that should help increase the perceived value of the brand. Less stores equals more exclusivity. Movado says they expect to take some losses from the decrease in volume. However, by making their brand more exclusive I would think they should be able to offset the decrease in volume with an increase in price.
