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January 31, 2008

J12 3125 by CHANEL & AUDEMARS PIGUET

[ via WatchQuote ]

Chanel partnered with Audemars Piguet to make this special edition J12 Calibre 3125. The watch has the Chanel label on it , but the movement was done by Audemars Piguet. It uses 18k yellow gold on a nice black ceramic finish. I really like when watch companies work together to produce even better products, however I am not sure this would be enough to sway me towards a Chanel watch.

Comments

Agreed - I'm not a big AP fan, but it seems like a really downscale move to associated themselves with a brand like Chanel, it's like BMW doing a marketing program with Pontiac. Good for Chanel though, even though neither you nor I will buy it!

Harry
http://www.harrybishop.ca

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