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January 16, 2008

Hugo Boss Watch Collections

MGI Luxury Group (Movado watches) took over the Hugo Boss wristwatch license in 2004 and they re-launched the brand at BaselWorld 2006. They have come up with several collections: Boss Black, Boss Orange, Boss Green and Hugo. The "Hugo" line has not yet been introduced, although it sounds like they are planning a 2009 Baselworld intro. They have been able to combine some costs to provide a lower cost to consumers, which is definitely necessary when you are dealing with a watch brand with so little watch history. Overall they look nice, but I really wonder if they will ever have the same appeal as their fashion line.

Comments

The pictured have very attractive looks. The combination of black dial and silver band is looking good too. Certainly these will attract everyone.

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