[ via IWC ]

Here is a nice image of two limited edition IWC Ingenieur Automatic CLS AMG wristwatches. IWC and Mercedes worked together to create a limted edition car and watch. The CLS AMG IWC Mercedes has IWC guages and badges along with titanium paint, wheels and accents. The watch is made of titanium and has the Mercedes AMG logo on the dial. They made only 55 of the cars and 55 of the wristwatches. I recently saw one of the 55 Mercedes CLS cars when I was at the Pepsi center attending a Denver Nuggets basketball game. It is probably one of the nicest looking sedans on the road today. The car and watch are both breathtaking with their repsective titanium paint and case. Co-branding like this is becoming more common between the automotive and watch industries. Personally I love to see such co-branding because it adds even more perceived value, especially to the wristwatch industry.

Posted by at 11:05 PM | Permalink | Comments (1)